Five years ago, a small and young team of around 100 people operated under the name Kaymu.lk, laying the foundation for a stable e-commerce platform in Sri Lanka. Recognizing the potential of operations, Daraz stepped forward to invest in this business, contributing with world-class financial and technological prowess.
Since launching in Sri Lanka in 2016, Daraz has grown in leaps and bounds in the space of five years, transforming and revolutionizing e-commerce in the country and opening up thousands of opportunities for the local retail industry. . With its exposure to the tech ecosystem of global giant Alibaba and the support of AliPay / Ant Financials, Daraz has top-notch technology and business intelligence that monitors market trends and behavioral trends.
Today, more than 50,000 large, medium and small businesses sell on Daraz, providing millions of items to online shoppers. More than 10,000 Sri Lankan women entrepreneurs, breadwinners of their families, benefit from the largest online shopping platform on the island. Daraz’s own logistics arm, Daraz Express (DEX), which is the country’s largest professional delivery fleet, comprising more than 25 Daraz Hubs across the island, has played a key role in developing a logistics network effective island-wide. With the operation continuing to expand, over 5,000 direct and indirect employment opportunities have been created in the past 60 months. In 2019, Daraz consolidated the management and commercial operations of wOw.lk, the online sales platform owned by the Dialog Axiata group, thereby strengthening its position as market leader.
During the pandemic, when many businesses and individuals struggled to survive, Daraz delivered more than 5 million groceries, supplied by our own Sri Lankan vendors, to people across the country.
Daraz continues to lead the e-commerce industry in Sri Lanka as a catalyst for innovation and technological finesse, bringing global trends to the local market. This year, Daraz launched two new features that further enhanced the online shopping experience. dMart, the future of online grocery shopping, is bringing new technology to online grocery shopping. Personalized purchases for each customer based on their past behavior and experience, a dedicated “Add to cart” button and search bar for all dMart products and express delivery with same day service for orders placed before 3pm. h have made shopping for groceries much more convenient. Additionally, in a remarkable Sri Lanka premiere, Daraz introduced Daraz Live, a ‘watch now, buy now’ feature, which allows consumers to see product demos, as well as the look and feel of the products. before purchase.
Daraz’s commitment to Sri Lanka is not limited to its own industry. Eager to inspire Sri Lankans to pursue their dreams and grow together, Daraz has extended its support to local sports through two major partnerships. The e-commerce giant has teamed up with Sri Lanka Cricket as the official partner of the Sri Lanka National Cricket Team Overseas Team, showing up to support the nation’s heartbeat. Not stopping there, Daraz also sponsored the National Olympic Team as the Official Digital Partner of the Tokyo Olympics, working closely with the Sri Lanka National Olympic Committee to inspire local athletes under the theme ‘Delivering Dreams ”.
Using the existing platform to stimulate social awareness and create an opportunity to contribute to worthy causes, Daraz also has its CSR arm, Daraz Cares, which encourages users to make purchases that would have an impact on the society in which we all live and help deserving people gain access to the resources they need. Through partnerships with UNICEF, Sri Lanka Red Cross Society, Leads and Habitat for Humanity, Daraz users can choose from a variety of charities and make donations available in a wide range of values, in order to make it affordable for everyone.
In the long battle against Covid, Daraz donated Rs. 2 million and a supply of PPE kits to the ITUKAMA COVID 19 Health and Social Security Fund. They also donated PPE and beds to the military Sri Lankan, as well as dry rations to the Sri Lankan police, in a gesture of salute to the frontline heroes.
“As we celebrate five years in Sri Lanka, we are proud of what Daraz has accomplished and contributed to the nation as a growing entity. We have come a long way from an online shopping platform. Today, Daraz as a team, together with our vendors and delivery partners, stands to lead the Sri Lankan retail market to its best potential, ”said Rakhil Fernando, Managing Director of Daraz Sri Lanka .
So, seeking to improve the lives of Sri Lankans in many ways, Daraz has more than enough reason to celebrate his fifth birthday. As such, the Daraz Turns 5 promotion will start on 7th and run through October 13th with up to 75% off, bank card discounts and easy payment systems for thousands of products available on Daraz. . Realme, Unilever, VIVO, Hemas, Browns, Vantage and Teleseen Marketing join Daraz as Diamond partners while HP, OPPO, Celcius, Revlon, Multilac, Mead Johnson Nutrition, Yamaha Music Center, Hunters, Swisstek, Ebsaw, PG Martin and Embark take over platinum partnerships. Gold partners are HUAWEI, Reckitt Benckiser, IELGY, Staedtler, CKEYIN, Dahua, Quantum Fitness, Janet, Coca Cola, Lumala, Blink International, TOFO, Munchee, Select by Daraz, The Concept Store and BOYA.