Arvind and PurFi Global team up to reduce the amount of textile waste sent to landfills



PurFi’s proprietary technology creates a 360 degree traceable circular solution that rejuvenates textile waste into quality virgin fibers using 96% less water and 90% less energy than virgin textiles.

Punit Lalbhai, Executive Director, Arvind Ltd.

Arvind Limited, India’s largest textile-to-tech conglomerate, and PurFi Global LLC, a sustainable technology company specializing in the regeneration of textile waste into virgin quality products, have announced a joint venture aimed at reducing the amount of textile waste sent in landfills.

Significant transformations in the fashion industry have led to a dramatic increase in “fast fashion”. The textile industry generates over 64 billion pounds of post-industrial textile waste and 284 billion pounds of post-consumer waste each year. Yet only 12% of textiles worldwide are recycled and about 1% are recycled. As the fashion industry has embraced calls for more circular and sustainable supply chains, PurFi’s proprietary technology – backed by over 30 patents and over 400 registered trade secrets – has emerged as a proven and complete to rejuvenate virgin fiber textiles. .

“Sustainability and innovation are the pillars of our strategic growth. We have always centered our approach on innovative ideas and sustainable initiatives,” emphasized Punit Lalbhai, Executive Director, Arvind Ltd. We share the common value system and excellent working relationship with PurFi Global, and this partnership will not only provide an innovative solution to deal with the issue of textile waste, but will also reinforce our motto of being fundamentally right. We look forward to working with these technologies to fuel the next round of growth in textile manufacturing and with exceptionally less environmental impact.

Ashish Kumar, President and CEO, Arvind Ltd.

“Partnering with PurFi will allow Arvind to extend our decades-long commitment to extending sustainable practices to all aspects of our business,” said Ashish Kumar, President and CEO, Arvind Ltd. “For over 25 years, PurFi has been developing and investing in cutting-edge technology to rejuvenate industrial textile waste. Unlike the traditional “one-and-done” approach to recycling, PurFi’s technology can rejuvenate fiber waste virgins 17 times, and it can be done at scale. Working together, we believe we can lead the textile and fashion industries into a new era of sustainable practices, transforming textile manufacturing into a true closed-loop cycle .

PurFi and Arvind will set up the first of a series of planned fiber rejuvenation facilities near one of Arvind’s manufacturing facilities in India. This facility will transform textile waste – white cotton, colored cotton, denim and synthetics – into virgin type fibers for reuse from two lines, where each line will have a capacity of 5,500 tonnes per year with plans to expand over the course of of the next five years. The investment for these two lines is envisaged at Rs. 200-250 crores. Expansion plans include an additional production line that removes elastomers from fabrics using another of PurFi’s proprietary technologies. Currently, 85% of the clothes in the world contain elastomers, which makes them very difficult to recycle or rejuvenate. PurFi’s technology is the first commercially viable technology proven to safely remove elastomers without the use of toxic chemicals and preserve the host fiber while having the ability to recycle elastomers that have been removed. The joint venture is expected to begin construction in the fourth quarter of 2022 and full production is expected to begin in the fourth quarter of 2023.

“We are delighted to partner with Arvind as they share our values ​​and have a rich history of innovation, superior textile manufacturing capabilities and a commitment to sustainability,” said Ms. Joy Nunn, Founder and Managing Director of PurFi Global LLC. “Arvind immediately understood the value and promise of our technology and will increase their production efficiency with rejuvenated fabric. In addition, our unique PurFi rejuvenated fiber specific tracers provide customers with a clear view of the origin of the fibers they are sourcing. This genuine product identifier is invaluable to manufacturers like Arvind, who are committed to transparency in their sustainability practices and understand that rejuvenated materials have gone from “nice to have” to “must have.” in their product offerings. We look forward to partnering with Arvind as we continue to innovate to create a more sustainable planet and contribute to the circular economy.

The circular economy is embraced by those who are aware of their carbon footprint, especially younger generations who want to partner with brands that share their values. The textile industry seeks to combat the environmental concerns created by “fast fashion” and the take-do-waste model with the goal of creating a system where clothing and textiles are reused and not thrown into landfills. To meet their commitments to 100% recycled or sustainably sourced materials over the next decade, many players in the textile and fashion industries, including recognized global brands, are looking for alternative materials and efficient processes. .

PurFi’s technology requires far fewer resources than producing virgin textiles. Compared to making virgin polyester, nylon or cotton, making PurFi fibers uses up to 96% less water and 90% less energy. The process also generates 85 to 90% less greenhouse gas emissions.

PurFi Proprietary Technology

PurFi fiber retains the original quality and integrity of the input fabric and can incorporate additional properties to make it even better. PurFi separates the fabric into the original yarn, and from the yarn to the original fiber. This process ensures that the length is maintained and any resulting short fibers are filtered out. The source materials never touch unfiltered air or human hands once entered into a rejuvenation line and then are penetrated by PurFi’s patented and secret technology to achieve a reverse rotation technique. The fibers have the option of being treated with purification technology before being baled into fibers. This technology can integrate the rejuvenated fibers with additional characteristics, including hydrophobic, hydrophilic, odor control, flame retardant and others. Additionally, PurFi can blend fibers to create custom fabric compositions. This is all done at the fiber level rather than at the yarn or fabric level, which holds up much longer to washes and wear. PurFi fibers can also be used in meta-aramid and para-aramid textiles. It is important to note that textiles can be produced with 100% PurFi fibers, while recycled fibers must be mixed with virgin fibers.

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