- TikTok has become a widely used tool for music marketers and record labels looking to promote their songs.
- Marketers pay creators to include new tracks in their videos, hoping that word-of-mouth will spread.
- Song promotion has become an important source of revenue for influencers.
Music marketers and record labels are fascinated by TikTok’s ability to spread songs by word of mouth.
They pay influencers on a regular basis and include the truck in the video in the hope that the truck will take off. For TikTokers, this practice provides an important source of revenue for apps that are in the early stages of adding monetization capabilities.
“Music marketing on TikTok is huge,” said Jesse Callahan, founder of emerging marketing firm Montford Agency. “This is a big way labels have spotlighted artists in the last few years, and it’s also a big way creators have made a lot of money.”
Influencers work for $ 200 to $ 300 per million followers, according to Callahan. This means that creators with 5 million followers can earn between $ 1,000 and $ 1,500 in promoting songs. “It depends a lot on engagement, as there are a lot of TikTokers with 500,000 followers and incredible engagement, and 5 million TikTokers with terrible engagement,” he said. I got it.
Callahan’s wife Sarah posting a video to her 10 million TikTok followers Under the username “Sarati,” he told insiders that he would charge $ 1,750 to $ 2,500 to promote the song. She said she received a few promotional offers per day from independent artists and record labels, starting at around $ 500 per post.
TikTok is a triplet of Nicole, Natalie and Nika Taylor. Taylor Red, Joined TikTok in March 2020 after a live performance was stopped due to a coronavirus pandemic.Their TikTok account exploded and was drawn around 8.6 million fans In a little over a year.
To start making money, the group turned to song promotion and set up an account on the freelancer platform Fiverr to connect with artists and marketers.
“We have promoted all kinds of songs for all kinds of artists,” Natalie said. “We’re a country band, but we’ve promoted almost every genre, including rap, hip-hop, and pop.”
The group’s Fiverr costs $ 750 for one video, $ 1,400 for two videos, and $ 2,000 for three videos promoting the song.
For creators with less than a million followers, they still have the opportunity to make hundreds of dollars, said Devain Doolaramani, founder of talent management and marketing agency The Fuel Injector.
Creators with 200,000 to 300,000 followers who got 20,000 to 30,000 likes in the video can make $ 200 in promoting songs, he said.
Austin Georgas, senior account manager focused on music marketing at Gen-Z media company Flighthouse, said that for micro-influencers with about 50,000 to 150,000 followers, prices vary, but from $ 20 to $ 150. It states that it may be in the tidy.
“It’s a very gray area in terms of price, as some kids have never worked with any company,” he said.
But for TikTok superstars with tens of millions of followers, prices could skyrocket, marketers said.
“If you look at the top 10, top 20, and top 30 creators of the app, you’re ready to spend $ 8,000 to $ 50,000 on posting,” said Griffin Haddrill of marketing agency VRTCL. Told the insider During December.